MusiCares® is one of the top charities in the music business, providing medical and emergency assistance to thousands of musicians and people who support the music industry. The annual MAP Fund concert, a fundraiser hosted by MusiCares® and the GRAMMY Foundation®, raises money and creates awareness for MusiCares®’ work supporting artist sobriety and recovery resources.
The 2017 concert was held June 26 at the PlayStation Theater in New York this year. Marketing materials for the sold-out show included the event program, trade ads, web banners, e-blasts and an LED marquee display.
The star-studded concert honored U2’s Adam Clayton, a longtime supporter of MusiCares®, and featured performances from special guest stars Jack Garratt, Macy Gray, Alicia Keys and the Lumineers, among others.